Social media marketing services, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks like Facebook, Instagram, Twitter, Linkedin, and Pinterest to achieve your marketing and branding goals.
SMM includes activities like posting text, uploading images, videos, and other content that drives audience engagement. It includes paid social media advertising as well.
Social media marketing service helps all sizes of businesses to reach their potential prospects and customers.
Your customers are already interacting with brands through social media, and if you’re not speaking directly with your audience through social platforms then you’re missing out! Great marketing on social media can bring remarkable success to your business.
In this article, we’ll talk about How to choose the right Social Media Marketing Platform for Marketing, the Importance, and benefits of Social media marketing, Choosing the best Social Media Marketing service Agency, and what’s included in social media marketing services with a detailed description of each one.
HOW TO CHOOSE THE RIGHT SOCIAL MEDIA PLATFORMS FOR MARKETING?
Each platform has a unique user base and environment, so it requires a different approach to develop a unique tailored strategy to get optimum ROI (Return on investment).
Using Facebook for Social Media Marketing:
Facebook advertising campaigns allow both text and photos to be displayed on your advertisement for maximum audience engagement so that you’re able to target your audience based on interests, demographics, and geography. It also determines how much you want to pay per click or pay per mile (cost per 1000 impressions).
Facebook alone has over 900 million unique users spending over 700 billion minutes per month on the site, so if you want to advertise where your customers are spending their time? Then you’ve got to advertise on social media.
Using Instagram for Social Media Marketing:
Instagram is considered to be the best social media platform for engagement with your followers. It’s visual, simple and it’s attracting the younger generations more than any other social media platform. If any business is not yet using it, they are missing out on something big.
Instagram marketing (done through the Facebook ad platform) is a must-have for any business with visual products and services. Not only is it the second-most popular social platform, but also 74% of users log on a daily basis. You’re able to target your audience based on interests, demographics, geography, and determine how much you want to pay per click or pay per mille (cost per 1000 impressions).
Using Twitter for Social Media Marketing
Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs, engagements with followers, and even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.
Using LinkedIn for Social Media Marketing
LinkedIn is one of the most professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. It’s also great for posting jobs and general employee networking.
Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations make your business appear more credible and reliable for new customers. Also, browse the Questions section of LinkedIn; providing answers helps you get established as a thought leader and earns trust.
Using YouTube for Social Media Marketing
YouTube is the second largest search engine and has a larger adult audience than any other network. Unlike television, when you invest in a YouTube marketing campaign, you can target your ad only to your target audience and advertising on YouTube is as easy as connecting it to your AdWords account.
Using LinkedIn for Social Media Marketing
LinkedIn advertising services allow you to engage with more B2B customers. About four out of five LinkedIn members drive business decisions, and members have 2x the buying power of other social platforms. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1000 impressions).
15 IMPORTANCE AND BENEFITS OF SOCIAL MEDIA MARKETING EVERY BUSINESS SHOULD KNOW.
SMM is an essential piece of your business marketing strategy. Social platforms help you in growing your brand awareness, increasing your traffic, and promoting your products and services, it requires both strategy and creativity.
While it may seem overwhelming, the importance of social media marketing cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business.
However, not all businesses are aware of the advantages of social media marketing. 50% of small businesses aren’t using social media to promote their business. That’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future either.
1) Create Brand Recognition
Gaining brand recognition is one of the business’s most important marketing goals because consumers want to buy brands they recognize. Thankfully, social media allows for easy and effective brand building.
2) Generate A Conversation Around Your Brand
A strong social media marketing strategy will generate conversations about your brand, products, and services. Engaging with your audience when they comment on your social media messages so that they feel that there is a person behind the brand. Ensuring that they don’t feel like they’re talking to a robot will give them a better perception of your company and make them feel more like a valued customer.
3) Learn How To Connect With Your Audience Through Social Listening
Social listening is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following. You’ll learn about what they’re struggling with and it will help you to create content addressing those pain points and you can identify the tone and language that your target audience uses.
4) Tell Your Brand’s Story
Using social media marketing services is a great way to share your brand’s mission and share stories. Effective stories can have a great impact on your brand’s image. They can be simple or extensive depending on what you think will be most effective.
5) Gather Data From Audience Research To Improve
Audience research is similar to social listening. It searches the keywords your audience will be using and it’s more focused on your specific product or service. You can use social media to gather this information.
6) Build Customer Loyalty
What could be better than building brand loyalty for free?
Customers follow and interact with the brands they enjoy. But what’s interesting is that 53% of customers who follow your business are likely to be loyal to your business specifically.
It’s an obvious direct correlation, If a customer follows you, he is more likely to choose you versus your competition. Furthermore, if he is a loyal customer, he’ll increase your traffic.
7) Direct Referral Traffic To Your Site Or Blog
Social media marketing can assist in sending customers directly to your site.
It’s unlikely that all of your traffic will come through search engines. Social media channels allow more diverse inbound traffic streams.
Though social networks are great for getting traffic to your site, you need to consider not only what to post but how often to post. You don’t want to become that overbearing marketer, or you’ll turn off your customers.
8) It’s (Mostly) FREE
That’s right, (mostly) free.
It’s free to create social media profiles and post organic content. For some, that may be enough, and the quality of the content may promote the content on its own. However, if you’d like to go the extra mile and promote it further, paying for promotion will help increase exposure.
9) Establish Your Brand As A Topical Authority
Topical authority means your business is a trusted source of information on a given topic.
So where does social media come in? Establishing topical authority is a subset of content marketing. The more you use social media to post relevant content, the more search engines will pick up on your authority on that subject.
10) Retarget Your Audience Using Social Media
Retargeting is a wonderful tool for social media marketing. Generally, only 2% of customers will purchase something during their first visit to your site.
Retargeting works by keeping a list of people who visit your site and placing anonymous “cookies” within their browser. When they visit a social media site, a retargeting service then displays the ads. This allows for your business to be in the eyes of the customer beyond just when they’re on your site.
11) Communicate With Customers About Niche Topics You Both Love
Facebook alone has over 620 million groups. Chances are that your target market is in a few of those. Finding those groups and getting involved can help you help your audience (and endear them to your product in the process).
You can also follow people who are posting about subjects in your industry. If they like what they see in your company, they’ll follow you back. That’s important because 72% of customers are more likely to purchase a product from your business after they follow you.
12) Use Social Proof To Connect With Potential Customers Like Your Existing Audience
Let’s compare your website to a restaurant.
You’re walking down the street looking for a place to eat and you see one empty restaurant and one that’s packed. You’d most likely choose the packed restaurant, right? That’s the place with all the great food that people are going for.
The same goes for your website.
No one wants to get the content that no one else cares about. They want the one that is doing well and being shared often.
The content of it must be worth getting a lot of shares or it must be authoritative. The content that is shared the most must have some authority or must be creative and original.
13) Easy A/B Testing To Get The Biggest Results
A/B testing is important when you present a different version of the same campaign to different people.
Instead of trying different websites, try similar posts, and track the reach and conversion results of each post. Twitter recently started making it much easier to track the results of a tweet. This will help you narrow down your most effective social media posts.
14) Use #Hashtags To Increase Your Reach
A hashtag is a powerful tool that can connect a group of like-minded individuals through social media. It’s a simple way to greatly increase your reach.
15) Keep Your Customers Up-To-Date
Social media is one of the best and easiest ways of keeping your customers updated with your new products or upcoming events. If your business makes a huge announcement about a new product or an exciting event, it’ll catch on and get people excited.
CHOOSE DIGITAL NERD AS YOUR BEST SOCIAL MEDIA MARKETING SERVICES AGENCY IN MUMBAI, INDIA.
Digital Nerd is the one-stop solution for all your Social Media Marketing Services based in Mumbai, India. Our in-house team of professional experts who specialize in various digital marketing services like SEO, Social Media Marketing, Pay-Per-Click Marketing service, Online Reputation Management, and Website Designing Development, has enabled us to be one among the best digital marketing companies in India.
Our process for social is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results. Learn more about our social media services list and packages below!
WHAT’S INCLUDED IN OUR AFFORDABLE SOCIAL MEDIA MARKETING SERVICES PACKAGE?
1) Competitor’s Analysis
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outperforming you in audience size and engagement
- Analyzing content and messaging that performs well in your industry
2) Creating engaging organic Social Posts.
- Researching content that has high engagement with your audience.
- Posting and scheduling regular posts.
- Monitoring engagement and interaction.
3) Creating data-driven paid Social Campaigns.
- Building custom audiences to best target your company and brand.
- Designing copy and imagery for high-performing social ads.
- Split-testing ad copy.
- Reporting and improving paid social ads.
4) Tracking & Monitoring Social Campaigns
- Your audience and reach.
- Engagement rates.
- Click-through-rate and leads.
- Your ROI on paid social campaigns.
5) Monitoring & Managing your Social Reputation
- Social media reviews.
- Social media feedback and sentiment.
- Overall engagement from campaigns.
- Monitoring brand mentions and chatter across social platforms.
6) Amplifying your social efforts with Website Integration.
- Installation of social widgets on a website.
- Optional website social feed.
- Adding social buttons like “Share on Facebook” or “Pin This” to website content.
- And more!
WHY CHOOSE DIGITAL NERD OVER OTHER SOCIAL MEDIA MARKETING AGENCIES?
Digital Nerd is much more than a social media marketing agency or an SEO company because we truly see ourselves as a one for all internet marketing partner for your business.
We market your business as if it is our own which means we strive to truly understand your services, products, sales process, competitors, and industry to effectively market your company on the web to measurably justify your investment.
To get a brief on how Digital Nerd works on SMM projects please click here.
GET STARTED WITH OUR SOCIAL MEDIA MARKETING SERVICES TODAY!
Contact us for more information about our affordable social media marketing services packages and pricing.
If, you are already investing in social media marketing with another company then, ask us about doing your social media audits! We’ll give you a detailed look at the performance of your social media profiles, how your social media campaigns are performing, and how our team of social experts can improve your social media marketing.