A Digital Marketing Agency is a brand-development and lead-generating engine. It’s different from your traditional marketing agency. Digital marketing agencies can help you skyrocket the ROI of your marketing campaign without having to spend tons of money or time to assemble an in-house team.
The primary goal of a Digital Marketing Agency is to do 4 things:
- Increase your online presence.
- Perform market research.
- Integrate your online profiles and platforms.
- Increase ROI
In this post, we’ll talk about what digital marketing agencies do, how they work, How to hire the best Digital Marketing Agency, what services you can expect them to handle, and last for you with a detailed description of each one.
Digital marketing services provide businesses of all sizes with an opportunity to market their brand 24/7 at a low cost. From startups to medium-sized enterprises to multiple-location companies, a digital marketing company helps you expand your niche market reach to offer goods and services to your target customers, irrespective of time differences or location.
There are many types of Digital Marketing services you can avail of depending upon your needs. Choose one or all which suits you the best.
A website or web design agency is composed of creative designers who build customized websites for businesses. Web designers will handle the look, feel, and functionality of websites. Common services offered by website agencies include user experience design and research, image creation, and storage, web development, and web hosting. If you’re building a new website, or going through a rebranding and need a different look to your website’s fonts, colors, images, and layout.
Social Media Marketing
SMM Services include managing and producing regular content on Client’ social media channels, set up social media advertising campaigns on platforms such as Facebook and Instagram, and best optimizing their social media accounts. Social media agencies may also offer services related to responding and reacting to customer interactions on social media platforms and influencer outreach for cross-promotion and affiliate marketing.
Search Engine Optimization
Agencies that specialize in SEO (search engine optimization) help their client’s websites and website content to rank high on search results. They will have specialists perform the following:
- Website audits
- Keyword research
- Competitor’s Analysis
- Website and blog content
- Assessment of the quality of your website’s metadata (URL, title tags, Meta descriptions, etc.)
- Conduct link building
Search Engine Marketing
Search Engine Marketing is the use of paid advertising sources to get a website on top search engine ranking. It’s a combined strategy like AdWords, Bing Ads, PPC, affiliate marketing, and more to get instant traffic for your website.
The use of email to promote a business’s products and services. Email marketing can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
You must have heard in online marketing “Content is King”. It is also the most famous saying in search engine optimization. Content writing is a path to achieve a good ranking on the search engine. The work of a content writer is not just about writing, they have to engage people with it and it must contain search engine optimized, descriptive, original, understandable content to best represent their Brand or Service.
Online Reputation Management
Influencing and controlling an individual’s or company’s reputation online. Addressing any negative or false comments so that people find the right materials when they look you up on the Web.
All kinds of promotional Campaign Posts, Web Banners, Mock-up, Social posts, Awareness posts, Engagements Posts through professional and experienced Graphics Designer.
Customized Ecommerce Solution
Complete Ecommerce management service from building an online store and its activities such as Product Branding, Customer management, Online Advertisements, Social media presence and to give the customers a pleasant buying experience.
WHY A BUSINESS SHOULD HIRE A DIGITAL MARKETING AGENCY?
Digital marketing agencies can help you skyrocket the ROI of your marketing campaign without having to spend tons of money or time to assemble an in-house team.
Determining how to manage your marketing online is difficult if you don’t already have a team. The costs involved with hiring an in house team is that they are expensive and can also drain your annual marketing budget. A digital marketing agency is affordable, flexible, and presents you with your desired outcome.
Here are 5 reasons why you should be hiring a Digital Marketing agency for that next online marketing stint.
When you hire a digital marketing agency, you have full access to a team of professionals for the price of a single hire from the in-house marketing team. Why pay for every expert in the field when you can get the work done at a reduced rate and with a well-qualified team of experts.
With a Digital Marketing agency, you can be assured that only the best practices are being put to use for online marketing. They have vast expertise in dealing with various businesses. You have access to social media professionals, SEO professionals, content writers, web designers, and much more. It can be risky hiring in-house marketers for this purpose since they don’t have as much knowledge as a digital marketing agency does.
3) Updated Strategy
A marketing agency is well aware of what works and doesn’t work in the digital marketing business. They have a wide array of clients to their credit and know what best strategy to apply. Marketing agencies also know how to drive results and can show you the best design options that your campaign requires.
4) Evaluating Competitors
Since digital marketing agencies have dealt with various industries and clients they have better knowledge at measuring competitors. If as a business head you find that your competitor has been more successful than you have been, it’s time to hire a digital marketing agency that has studied your competitor better than you. Competitor tracking can be tasking, deploying tools can be expensive. We sort this problem by keeping a close eye on competitor’s strategy through tools. These tools help us track the traffic estimation of the client, strategic calls that are observed through their behavior
5) Tools and Technologies
There are so many tools available these days to increase productivity and efficiency in terms of performance. Unfortunately, these tools cost a lot of money and small or medium-sized companies cannot afford to buy them. Digital marketing agencies already have these installed and give the desired output.
HOW DIGITAL MARKETING AGENCY WORKS?
It works by combining different strategies that are ultimately aimed at achieving a single goal.
Build the Right Foundation. Attract More Traffic. Generate More Leads. Grow Your Business and convert a one-time visitor into a returning and loyal customer.
Deciding to hire a digital marketing agency is easy.
The hard part is deciding which digital marketing agency to hire.
In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none.
Which… is what makes choosing the right digital marketing agency so tricky.
Here are the few things that can help simplify the decision-making process. What to look for, things to avoid, how to make the most of your digital marketing agency.
But first, let’s start at the beginning.
Know your goals and desired outcomes
Every business is different, as is every digital marketing agency.
Digital marketing agencies usually specialize in one or two areas. And while many of them are “full-service,” they typically prefer projects within their specialty.
So the first step in choosing the right digital marketing agency is understanding your goals and what you hope to achieve by working with one.
It may be easier to break this down into deliverables, the goal of those deliverables, and the outcome you hope to achieve. Knowing these things helps you communicate what you wish to get out of the project.
And when an agency knows what you’re looking for, they know whether they can actually help you without wasting anyone’s time.
So, look for these characteristics as you go through the process of deciding who you want to work with. They’ll help you vet out top-notch service providers from those who say they’re the best without proof to back it up.
A sizable portfolio and/or list of past clients
Smart digital marketing agencies are proud of who they work with and the work they do. Furthermore, they typically display their partnerships for the world to see.
You don’t necessarily have to know who their past clients are. But if you can’t find a list of previous clients or examples of their work, that may mean they haven’t worked with anyone.
Experienced and specialized team members
Regardless of the type of services you’re after, it’s essential to make sure the agency you hire has the right team members to suit your project.
For example, you wouldn’t hire someone to design a logo if they don’t have a graphic designer.
Look through their about page to see if they list their team members there. If not ask directly about the team members and their expertise.
Social proof and a strong industry reputation
Social proof, like testimonials and previous client reviews, can give you deep insight into what working with that agency is like.
Similar core values and company culture
Take a moment to revisit your company’s core values and culture.
Why? Because it’s crucial to work with a digital marketing agency that values the same things and operates in a similar environment.
Doing so ensures they mesh and work well with your team. Ultimately, an agency is an extension of your business. Choosing an agency with the right values and culture is just as important as considering the quality of their work.
Look at the words and phrases an agency uses to describe what they do. Does this align with your core values and the results you expect to see?
Evaluate what kind of results they promise?
The type of results an agency promises on their website is a strong indication of how well they understand the industry. Pay close attention to the claims and promises they make.
For example, anyone claiming to fast track your way to the number one spot on Google doesn’t know that SEO is both a long-term and short-term marketing strategy. Or that it requires continuous work to maintain.
Make sure they align with what you know about the industry.
Stick to digital marketing agencies that offer transparency and realistic promises.
And they’re easy to get in touch with
The best digital marketing agencies make it as easy as possible for potential clients to get in touch with them. Navigating their website shouldn’t feel like a maze. Also, check out their support timings and working days.
Choose Digital Nerd as Your Best Trusted Digital Marketing Agency Partner in Mumbai, India
In case you’re searching for a Best Trusted Digital Marketing Agency in Mumbai, India to assist you with achieving all your marketing and sales goals, why not call Digital Nerd?
Digital Nerd is a worldwide acclaimed Digital Marketing Agency based in Mumbai, India that has set new and higher quality standards for services delivered in the field of digital marketing.
Our in-house team of professional experts who specialize in various digital marketing services like SEO, Social Media Marketing, Pay Per Click services, Online Reputation Management, and Website Designing Development, has enabled us to be one of the best digital marketing agency in Mumbai India.
We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis.
Digital Marketing Strategies
The plan breaks into three critical parts:
Attract More Prospects – Gain more website traffic through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC), and social media.
Convert More Leads – Once you have more traffic on your website, you need to convert the traffic from an anonymous website visitor to an identifiable lead. We do this through irresistible downloadable content offers (like eBooks and webinars), lead nurturing via email, A/B testing, and compelling videos.
Close More Sales – Leads are no good if they don’t close. We empower your sales team with new tools and data to help them close more of the leads we send.
This is where a strong foundation comes into play. We aren’t just creating content or running a paid ad for the sake of doing so. Instead, we work to understand your audience’s challenges and pain points, identify keyword opportunities, and create tailor-made content that positions your business as their best solution.
We are committed to keeping you ahead of the competition with our digital marketing agency services in Mumbai and across India! Sign up with us & let the best digital marketing company in Mumbai, India drive digital marketing initiatives for your business.